The ability to hyper-target your audience

Market Research

Identifying who your audience is, what is important to them, and how to best reach them is the first step in any effective campaign. The marketing team at PEAR Strategies are experts at developing marketing plans that strategically map out how to reach your target audiences in the most efficient manner.

Utilizing sophisticated data mining systems and access to voter databases we quickly identify all those we need to communicate with. By combining polling data with digital analytics allows us to hone in on what are the topics of greatest importance to your audience and craft the proper messaging that they can identify with. Additionally, we now have the ability to micro-target within your audience in order to present customized messaging to each segment that closely aligns you or your agenda.

Our researcher team works in tandem with our media planners and account executives to develop a custom marketing strategy that achieves your objective within your budget. PEAR Strategies combines political campaign management and political advocacy consulting with full-service marketing that provides an unbeatable combination of effectiveness and efficiency.

Search Engine Marketing

Search engine marketing is a critical component to every effective campaign. Here are some interesting statistics you need to know: Google alone responds to over 5 billion searches each day. 75% of users never make it past the first page of results. Search is currently outpacing social media three to one as the number one driver of traffic to content websites. Video is given three times the weight over static content by Google.

So how does this affect Political Marketing and the potential outcome of an election, referendum or public support for any matter? Well, the answer is both simple and complex. The simple answer is the more people that are exposed to your view the greater the number that will align with your platform. The complex part is designing and executing a search engine marketing plan that efficiently captures your audience on a whole host of different topics not limited to but including political views, current events and matters of public importance in your target geography.

PEAR Strategies is a full-service political search engine marketing (SEM) and search engine optimization (SEO) firm. We understand the intricacies of Political Marketing and how to utilize these powerful tools to help you achieve your goals. We offer comprehensive search marketing services including affordable SEO, and pay-per-click management. Affordable SEO programs are an important way that PEAR Strategies boosts your presence in online marketing. Candidates are finding that search engine optimization is a cost-effective online marketing strategy that's effective in growing traffic and reaching your target audience naturally through search engines. A user-friendly, content-rich, aesthetically pleasing Website is great, but if your site is not search engine optimized, then it's not enough. PEAR Strategies has a long track record of success in political search engine marketing and all forms of search engine marketing that will give you the edge you need.

PEAR Strategies uniquely combines the search engine friendly NationBuilder web platform with a propriety program of external content development that links back to your website. This process brings in content-driven traffic and significantly increases your ranking on these topics with all the major search engines such as Google. PEAR Strategies is a certified architect for NationBuilder. We offer comprehensive custom development and expert maintenance services on this proven platform. Click here to learn more about our NationBuilder website development services.

Social Media Marketing

At the heart of every campaign is an important story. Traditional media and search engines often get the word out, but social media keeps the conversation going. Social Media generates awareness and builds the momentum behind your campaign by telling the story and organizing the conversation.

PEAR Strategies offers full-service social media marketing and affordable social media optimization through the NationBuilder web platform. We offer several levels of service that start with all the tools and training you need to manage the process yourself, to assembling a complete team well versed in all the relevant topics to act as your online voice.

Our strategic create loyal followers, unique web content and increased visitors so your message is the most visible and compelling to your audience. This process also aids in the recruitment of supporters to help the cause which can be crucial in creating the most effective campaign.