Advertising

When you need to get the message out quickly and effectively

Media Planning

Media Planning

Media buying and planning is a combination of research, logistics and relationship management.  Depending on the size and scope of your campaign, expert assistance is a must to efficiently reach your audience. PEAR Strategies can achieve maximum market penetration for your budget.

 




Digital Media

Digital Media

Digital Media is quickly becoming a preferred advertising medium do to its customizable placement, quick creative updates and targeting. By using digital analytics PEAR Strategies can profile the IP addresses of digital devices. Allowing us to craft messaging based on preferences and consumer habits.  We can then cross reference this digital profile with voter files to hyper target messaging.   

By monitoring your website traffic we can keep potential supporters engaged through a retarget campaign which keeps your message in front of them.  Most people need to see something several times before it fully sinks into long term memory. Retargeting technology helps other digital and traditional advertising work better by taking the viewer through a complete communications process over a period of time.

 

Traditional Media

Traditional Media

When you need to get the message out quickly and effectively nothing get the process started faster than traditional media. From broadcast to billboards PEAR Strategies offers traditional media buying services that can reach audiences in small towns and across the nation.

With all the efficient digital media options out there, traditional media may seem unnecessary at first, but the fact remains that frequency in advertising is very important to viewer retention. When budget allows, the additional of traditional media significantly increases the frequency that an audience sees your message and it also reaches a certain demographic that are not online.

Traditional media also allows you to be proactive and reactive to the dynamic dialog in today’s fast paced elections or public debates on controversial topics. Your ability to quickly respond to volatile situations often is dependent on traditional media which then filters into other forms of non-traditional media.